What If! After some time with Unilever, marketing their brand portfolio, Matt co-founded Innovation consultancy? Matt imparts his knowledge and experience, demonstrating who the real heroes of innovation are.
Believing that delegates trying to make changes in established organisations have a harder job in many ways than an entrepreneur, Matt champions human organisation over strategic reforms. Pioneering methods of listening, experimenting and packaging new ideas, Matt is not afraid to disrupt organisations and enforce change for the better.
It takes a team with different skill sets to be able to navigate through a simultaneously expansive and reductive process. What are the largest impediments to success for? Is it time, money and the client? MK: You mean what gets in the way of our company growing or in the way of us being able to innovate brilliantly for our clients? MK: It very may well, indeed. Actually making things happen at work is tough and the bigger the organization the tougher it gets.
A lot of this comes down to risk. As we get more senior, we develop more obligations in our lives, our careers become more important, and risk starts to taste different.
LK: Simple resignation. Hence, the need, as you put it, to battle the corporate machine. LK: How does one do that? Is it a cultural issue, an organizational issue, a spiritual issue? The one undeniable, organic truth about any type of organization is that the bigger and more complex it gets the harder it is to make something happen. This is incredibly important in a large organization as a source of motivation to power yourself through the naysayers and cynics.
LK: You make an intriguing point. MK: Most of the time. You know, our brains are complex self-organizing systems that rely on precedence. We build up precedence throughout our lives and innovation is the opposite of precedence.
So the less we can use the spoken word to describe something that we want somebody to respond to the better. And from that, you can learn a lot.
And it leads to iterative thinking, the build on the idea. MK: It really does, and in my experience, to ask someone to help you make something real now, everyone understands what that means. Is that the place to look for ideas or solutions? That would be irresponsible. What I am saying is that most of our clients talk to their customers a lot. But so do their competitors and sometimes they even use the same researchers and the same research techniques. Or the rejecters, the people who are angry with you.
Or the people who use your products or services in entirely unexpected and eccentric ways. These people will have something out of the ordinary to tell you. So at? You can also find real insight from the people who are producing the products, delivering the products, why the whole value chain has insight, not just the consumer.
You also make the point in the book that the physical space around us has a big impact on the way we think and interact with each other. Ball Aerospace and Technologies Corporation.
Ryerson City Building Institute. Innovation Partners. Innovation is Co-Founder of? Matt Kingdon. Contact Information. Get Email Address. Get Phone Number.
Co-Founder of? Current Workplace. Location United Kingdom. Industry Management Consulting. Description What happens when experiments become real?
Matt Kingdon Work Experience and Education. Work Experience. Marketing Manager Unilever. Education Background. View Colleagues.
Lisa Dubow Inventor at? Innovation Partners Phone. What If! Outside of work Matt hangs out with his family and friends and attempts a moderate fitness regime. Politeness and politics are the enemy of innovators, which is why my work is so much fun!
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