It at the Casa de Fritos that the beloved Dorito was invented. Yes, really. The Dorito legend varies: one version has it that West discovered tasty tortilla chips at a roadside stand and decided to bring them into American homes. Another version of the story is that the Doritos brand was born at Disneyland.
According to the book Taco USA , excerpted here in OC Weekly one of the signature snacks of American excess came into existence in order to use up some stale food.
See, a local tortilla company delivered to several restaurants at the park, including the Casa de Fritos. Instead of tossing out stale tortillas, a salesman asked a Casa de Fritos cook to fry them up and make chips out of them. Not until Mr. West visited the restaurant, saw guests eating the chips, and saw something different. Frito-Lay hired that tortilla vendor, Alex Foods, to manufacture chips for national sale.
Their name, from the very beginning? Frito-Lay stopped subcontracting to Alex Foods and produced Doritos in its own plants. Alex Foods went on to create its own brand of tortilla chips, because the world really can never have too many tortilla chips.
The chips were a hit. Not everyone thinks this story is true , and many sources credit Frito-Lay executive Arch West with inventing Doritos. Regardless of who invented the original Doritos, the chips have seen plenty of funky seasonings in their year commercial history. Flavors are no longer available unless otherwise noted :. Now, the flavor is known simply as Cool Ranch. Now THAT is a chip with a cause.
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